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Toyota Case Study

1 September 2011

Toyota Case study

Recently there was a recall of specific models of Toyotas in North America due to brake failures which led to over-speeding. Write a case study concerning the problem and the measures on how Toyota addressed the problem [including the Senate hearings, media outbursts, the recall and et cetera]. Also present a summary of what other managers can learn from the Toyota scenario.


Purpose: The purpose of this case study is to find out about the Toyota recalls in 2010, which was as a result of unintended brake failures. It would also draw from the findings, lessons for organisations that find or will find themselves in a similar situation.

Methodology: This study uses the web-based data collection method. This was used because, the case is geographically distant from the ‘subject’ country.

Findings: It was found that organizations that hide information from their customers, later (when share prices and market shares are plummeting,) seem to regret. Firms take all means (especially political and financially) to lobby politicians and top government official.


  • Practice: there should be openness and honesty throughout the customer-value creation process. Funds for lobbyist should rather be channeled into providing the best value for the customer.
  • Policy: Government policy should serve the greater good of the citizens. Policy makers should see and look beyond personal interests, and focus on the ‘greater good’. Government should develop its own standard product recalling framework that ensures the consumers’ health and safety.
  • Research: A study could be conducted to analyse firm’s recall processes based on (Miller & Brooks, 2008). Such research would help adapt a framework for an African context.

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One Comment
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